The Personal Branding process is simple:

     ✂️ Craft Your Brand
     ? Communicate Your Brand
     ?️‍ Consolidate Your Brand

More...

Craft Your Brand is the foundational step. It involves:

  • Clarifying Your Brand - taking stock of your brand elements, and identifying opportunities to develop an edge
  • Generating You 2.0 - envisioning the best version of yourself - the person that would be a natural fit for your Dream Job
  • Validating Your Brand - judging the feasibility and desirability of change. You validate through self-assessment, and by seeking feedback from people you trust

Communicate Your Brand. Your brand is an idea, and to get traction, you have to communicate it. This involves working on 3 aspects:

  • Message - What do you wish to communicate?
  • Market - Who is the message intended for?
  • Medium - How will you communicate the idea?

Consolidate Your Brand. The world is rapidly changing. Your customers are evolving. Business models and technology changes are eroding your perceived value. Staying relevant requires you to constantly work on each of the 5 essential elements

Personal branding is a simple process.
Of course, simple is not the same as easy

Narayan Kamath


I'm an Executive Coach, Leadership Mentor and Career Success Strategist to mid-career professionals. I believe Leadership is about creating Impact. I help leaders multiply their impact by working more effectively with and through others.

Narayan Kamath

Subscribe to my newsletter now!

Sign up to receive my weekly (or thereabouts) newsletter. In it, I write about leadership and career success strategies.