Everyone has a personal brand, and it is shaping their career.
Whether you are aware or not, whether you intentionally crafted one or not, your personal brand is speaking loud about you, and influencing your career success.
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To better appreciate how your personal brand influences your career, it is useful to understand the drivers of career success.
Career success depends on your felt impact - how the world perceives the value you create.
For this felt impact to be positive and significant, you must pay attention to the 3 drivers of career success:
* Performance
* Partnerships
* Perception
Performance is how you create an impact. To perform effectively, you need Skills, the right Mindset, and Effectiveness.
Partnerships help multiply your impact. You amplify the value you create by working better with and through others. This requires creating and working effectively with your Core Team, your Networks, and your extended Community.
Finally, to ensure that the world sees and feels the impact you create, you need to shape Perception proactively. This requires an authentic Presence, an effective Personal Brand, and strategic Communication
Your Personal Brand is one of the 9 Activators of Career Success. You don't want to leave it to chance.
