It is critical to validate your personal brand.
When you craft your brand, you start with a clarification step. The objective here is to take stock of all 5 C's of your brand and identify opportunities for differentiation.
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Once you have a good idea of your current brand, it is time to Generate You 2.0. This is where you envision the version of yourself best suited for your Dream Job.
It is one thing to envision the best possible version of yourself - and quite another to actually work toward it.
You 2.0 may be the right person for your dream job - but might require you to adjust or abandon some of your values.
Alternately, it may require a few, but drastic changes in your personality.
These are not necessarily show-stoppers - but certainly, decisions that must be made after due consideration.
You can validate your desired brand by self-assessing the feasibility and desirability of the transformation involved.
You could also validate your brand by asking for feedback from people who know you well, who care for you, and who you implicitly trust.
Personal branding requires serious investment of your time, energy and attention.
You want to be sure the brand you are building is not something that does not inspire, or worse, repels you.
