Most professionals neglect their personal brand. Until it comes back to bite them.
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Like when you fail to get the bigger bonus you expected.
Like when you fail to get that promotion you badly wanted.
Like when the recruiter calls to say you were not shortlisted for an interview for your dream job.
Like when you set up a webinar to share your unique insights. And no one shows up.
That’s when you realise you’ve been focusing only on performance, and ignoring shaping the perception of those who matter.
These painful moments remind you of the need to pay attention to your personal brand.
That’s when it hits you that personal branding is not just being active on social media.
It is about shaping the perception that your stakeholders have of you - by engaging them in every possible way.
In meetings, when making presentations, when you run into them casually, when you meet socially.
It’s about communicating who you are and what makes you unique, through your work.
It’s about communicating your unique POV.
It’s ensuring the people who matter are aware of your contribution.
Is it too late?
It’s never too late.
The best time to build and communicate your personal brand is when you have no obvious need for it.
The second best time is now.
