Collaborators are a critical element of your Personal Brand.
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Collaborators include:
Colleagues: Team members, peers, your manager, and other stakeholders - who are directly involved in serving your customer, or support you in doing so
Networks: People you know personally and whose support you draw upon as required to better serve your customer. They might help you with information, access, referral, feedback, or even moral support.
Communities: People you don't know personally but have a shared affiliation with: alumni groups, industry associations, professional bodies, special interest groups - including online communities and forums. They are a source of new ideas and information - which you can apply to serve your customer
Besides helping you serve your customer better, collaborators also shape how people perceive you.
? Being part of a high performing team adds to your reputation
? Having people with strong personal brands in your network helps your brand by association
? Membership of a highly visible and influential community/group adds to the value of your brand
Your collaborators help you serve your customer better.
Also, you are known by the company you keep.
Choose your collaborators wisely.
