Contribution is one of the 5Cs of personal branding.
It answers the question: What impact do you create?
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It has a major influence on how your audience perceives you - in other words, on your personal brand.
You can answer the question across 3 time frames.
When you look at Contribution from the perspective of the past, it refers to your Achievements - significant accomplishments that have clearly delivered value to your customers.
When you consider Contribution from the lens of the present, it is your Project Portfolio - the stuff you are working on right now and which is creating significant value for your customers.
From a future perspective, Contribution is best represented by your Purpose, Mission and long term goals, since these determine how you will add value to your target customers in the future.
Effective personal brands leverage all 3 aspects of Contribution:
? Your Achievements give you Credibility.
? Your Project Portfolio gives you Relevance.
? Your Purpose/Mission create Opportunity by attracting an audience that sees you as an instrument for achieving their own goals and aspirations.
Make your personal brand stand out by shining the light on your Contribution - past, present, and future.
